The Owen Reel
CURRENT / WORK
EXTENSIS REBRAND
If you’ve been in the design world in the last decade, then you probably know Extensis. They’re that software company that brought you all sorts of plug-ins years ago. And, of course, they wrote the book on font management with SuitCase. In the last few years, they’ve focused their efforts on font management, digital …
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CAL HUMANITIES BRAND DEVELOPMENT
Cal Humanities came to us with a few challenges—not the least of which was, “How do we explain what the humanities are?” Owen’s answered: “Don’t explain them, help people experience them.” And so we have.…
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ADIDAS BOSTON MARATHON EXPERIENCE
For many years adidas running has been one of the primary sponsors of the venerable Boston Marathon. Over the course of the last several years, Owen has helped adidas to take a thorough look at the experience for runners of the world’s most famous footrace – and supply the adidas team with as many great ideas as possibl…
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TIMES ARE TOUGH IPAD APP
Pit your multiplication skills against a barrage of times table toughness drills. Slightly less painful than flashcards, incrementally more entertaining than story problems, this is your chance to hone your multiplication chops with some no frills math drills. Turn the tables on factors 1 through 12 in Practice and Perfecti…
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PINE STREET BAKERY BRAND DEVELOPMENT
Our Hood River friend Megan Davis is opening a new (and we suspect) delicious bakery. She's in the middle of working on the construction of the space, imagining the potential menu of products, and yes, considering her branding. We spent some time working this out as an option for her to consider.…
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PROMETHEUS REAL ESTATE WEBSITE
I AM HOME v2.5 Owen upgraded and relaunched the site in mid 2011 for our friends at Prometheus Real Estate Group. We did a minor overhaul of the main site UI/UX and spent some time integrating the growing Prometheus blog. Scroll down to see a video tour of the site and the start of the [...]…
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OWEN BRAND MARKS
Always an interesting piece of the brand-puzzle – witness the logo. The challenge of reductivism is one that Owen has always savored. And, behold – here are some of our best/favorite efforts to date…
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ADIDAS ALL STAR WEEKEND CONCEPTS
You could be a walking talking highlight reel. Average a triple-double. You could have a ring for every finger. You could be automatic from above the arc and surgical in the paint. You could be the single most dominant player to ever put on a jersey. Your face could grace a million cereal boxes. But [...]…
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OSF PLAY IMAGERY DEVELOPMENT
Bill Rauch, the artistic director for the Oregon Shakespeare Festival often describes the festival experience as “kaleidoscopic.” Owen Jones & Partners LTD (Portland, Oregon) used that description to develop the concept for the festival’s 2010 poster images…
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THE MANY FACES OF OWEN
A few interesting things about this post: From a brand standpoint, we are visually demonstrating our diversity. And, all of the images were created using a camera rig in After Effects.…
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PROMETHEUS BRANDED CONTENT VIDEO
Owen spent the past few months developing and producing an online video campaign for our longtime friends Prometheus Real Estate Group. The mission? Expand the group’s I Am Home brand while avoiding the doldrums of real estate video content (boring property tours, low production values, lame music). Oh, and come up with a…
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SUMMA ACADEMY BRAND DEVELOPMENT
Our work for Summa (previously "Encompass") began with reading their books, interviewing the leadership, board of directors and people that have worked with the Luvmour family. When we were done, we were pretty sure that they had combined all of the best child development theories into something new, profound, and way diffe…
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ACME 2010 HOLIDAY CARD
For seven years now Owen has been doing an annual holiday card for our friends at ACME Business Consulting. The very first year we sold them on the idea of relating some holiday tradition directly to business consulting. That year, we did a photo shoot where we had some of the consultants pitching a new supply chain managem…
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UMPQUA BANK: SAVE HARD. SPEND SMART.
In early 2009, banks were closing left and right. Unemployment was also climbing and consumers felt like their lives were suddenly unstable. It all came down to the fact that consumer’s were living on tighter budgets and they weren’t sure if they could trust their bank anymore. Umpqua asked Owen to come up with an in-st…
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OMSI CHINESE DINOSAUR EXHIBIT
Owen isn’t sure why kids love dinosaurs – but they sure do. When the Oregon Museum of Science & Industry (OMSI) got the chance to bring an extensive exhibit of recently unearthed Chinese dinosaur skeletons, they jumped at it – and called on Owen to help promote the upcoming exhibit. The challenge isn’t so much about…
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ADOBE CS4 EDUCATION LAUNCH
A few months prior to the launch of CS4 Adobe asked Owen to take the new campaign developed by Goodby, Silverstein & Partners and translate (adapt?) it for the education market. Often means adding a layer of specific communication to make the campaign work for the market – and adding layers to communication is typically n…
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SEI FUNDRAISING EVENT EXPERIENCE
A few years ago SEI came to Owen and ask for some help branding their two biggest fundraising events. Art & Soul had become a very successful event that drew from the older, more established Portland are business community – and actually did not need much help filling the room. Here & Now was a new event designed to offer…
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SEI NBA ALL STAR PRESENTATION
Owen has worked with Self Enhancement Inc. (SEI) for several years to promote various fundraising and expansion initiatives. SEI is in the business of helping disadvantage youth realize their potential. Founded and thriving in the North Portland community, SEI is in the process of figuring out how to take their proven model…
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OWEN WEBSITE STUDIES
From time to time we give our own site a looking at. Below are a few that we've considered. Some had a short life on line, others never made it past the site map, AI and/or PSD phase. All of them were great fun to think about and design – and in some cases, code as well. A few were to be all HTML/CSS, and others are heavi…
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NEROLI – A VIDEO PLAYER FOR ADOBE
Larry and I have been pretty deep in development on a media player for Adobe. It's quite an honor, really, to be involved with such an important component for such an important company, and we set the bar pretty high for what we wanted to accomplish with the latest rev. The primary goals were a migration to OSMF, a mobile-f…