The Owen Reel
ARCHIVE / WORK
ARCHIVE / BIRTHPLACE OF THE WINTER HOLIDAY
Rugged looks, sophisticated charm, storied past; the three main ingredients in the nation’s first and arguably most famous destination winter vacation town. Owen’s edict was to make the three ingredients clear in all the work, and – for goodness sake –make the work as beautiful as the actual product. We got as close…
ARCHIVE / WORK
ARCHIVE / SING TO A NEW AUDIENCE
The San Francisco Opera was looking for ways to attract the elusive, single-ticket buyer. Using basic opera themes and the notion that these themes are relevant today we created two options: “Life brought to you by the SF Opera” and the “Still real” campaigns.…
ARCHIVE / WORK
ARCHIVE / OAKLEY PHOTOGRAPHY SITE
Glenn Oakley has always challenged his own aesthetic as a photographer. While his subject matter has consistently been the people and places of the American west his eye for both and his final images and style are ever-evolving. Glenn is a long-time friend of Owen and asked us to go over his portfolio and help make some new…
ARCHIVE / WORK
ARCHIVE / VISIT THE REAL WEST
Unlike its neighbors, Idaho has no “marquee” attraction (coastline, national park, casinos, etc.). This spec campaign was designed to tell small, unique stories, give the state’s print a unique and beautiful aesthetic, and offer a format that would allow for both travel stories and logistics. We happen to think these …
ARCHIVE / WORK
ARCHIVE / YOU MIGHT BE A GAY REDNECK
These three posters + magnet were part of a grassroots campaign designed to get young, sexually active , gay men to get themselves tested (and tested often) for the virus that causes HIV/AIDS. The real miracle behind this work was getting it sold, paid for, and distributed in one of the most conservative states in the union…
ARCHIVE / WORK
ARCHIVE / EUROPEAN SERVICE. QUICK FLIGHTS.
Imagine a commuter flight with European style and service. Taking off and landing from your town. Not LA, but Orange County. Not San Francisco, but Concorde. Why fly from Concord? If you’ve ever spent rush hour on the 680 corridor … well, then you already understand. This pile of work was created for an investor package…
ARCHIVE / WORK
ARCHIVE / BUYING ENTERPRISE SOFTWARE SUCKS
This campaign, proposed in the way-early salad days of the company, made a campaign of poking fun at the expense and logistical nightmare of buying into Salesforce’s competitors (then, the Siebel Systems of the world). Again, you have to admit that the look and tone of these ads is about as non-tech-straight-talk as you c…
ARCHIVE / WORK
ARCHIVE / RELATIONSHIPS MATTER
Commerce One was working on bringing buyers and sellers together in e-marketplaces. These online bazaars must obviously benefit both the seller and the buyer. This campaign targeted the merchants in the equation, some of whom were wary of participating in a marketplace they perceived as being solely cost driven.…
ARCHIVE / WORK
ARCHIVE / BERINGER WINE NEW BIZ
Sure, California has been producing great wines for a very long time – but old Mr. Beringer was on of the very first. While the other valley wineries are trying to out groovy each other, we recommended going ungroovy – but honest and ownable – and that means going back to the beginning and grandaddy B.…
ARCHIVE / WORK
ARCHIVE / IT TASTES LIKE CHICKEN
A nationally renowned Portland restaurant decided 2 years ago: No GPP chicken, no chicken on the menu. It’s just that good. Owen helped this pasture-raised poultry farming co-op to align its brand, price point, and the specialty food retail customer’s expectations better.…
ARCHIVE / WORK
ARCHIVE / OMSI ROBOTS
Eventually our own creations will take over. So says this outdoor, newspaper, radio and guerilla campaign for a robotics exhibit at our favorite local what-to-do-with-the-kids-on-a-rainy-day hang out.…
ARCHIVE / WORK
ARCHIVE / NICKY BISON CAMPAIGN
Mmm … bison meat. You tried it yet? We have, and because we think you should give it a go, we created these for PDX local Nicky USA. And, oh yeah, no mad cow disease for these tasty beasts. After all, they’re not cows now are they?…
ARCHIVE / WORK
ARCHIVE / JUST WIN BABY
In years past, Raiders campaigns have made fans feel their allegiance was to be kept a secret. This work, created for a pitch, is built around inside jokes that celebrate what it means to love the Raiders.…