SUMMA ACADEMY BRAND DEVELOPMENT
GROW TOGETHER™
At our first meeting with Ba Luvmour – one of the founders of the Summa Institute and Academy – we asked about his goals. Ba’s simple response: “Changing the world”. Inspired, Owen was more than willing to try and help make that happen.
Our work for Summa (previously “Encompass”) began with reading their books, interviewing the leadership, board of directors and people that have worked with the Luvmour family. When we were done, we were pretty sure that they had combined all of the best child development theories into something new, profound, and way different. The 2×4 between our eyes: As Goethe said: “You only learn from those you love.” Summa understands that we only learn and develop in relationship. What does that mean? Well, consider that a child is born with the ability to speak. They learn to speak only if they are in a relationship with their mother, parent or caregiver.
And that means relationships are the key to learning and developing. In short, we grow together – never apart or alone. With this core belief and a unique (and well-researched) understanding of the stages of childhood development, the Summa Academy and Summa Institute will be launching in their own space in Fall 2011.
A big part of our work was translating these great theories from their academic voice in to something that connected more quickly and easily with the people of Portland. Owen wrote a brand narrative, developed various communication pieces like posters, postcards, ads developed a social media strategy, and designed a website.
The Summa Institute brand narrative book. It will also double as a leave-behind for fundraising meetings.
Most of the photography in the brand narrative was shot by the creative team of Aaron James and Rusty Grim
This is Rusty's youngest son, Jack. "Put a helmet on" he yelled at him.
Aaron's son. What is going on in his head right now?
The site is built with an Expression Engine CMS. And a limited version is already up.
