ADOBE CS4 EDUCATION LAUNCH
"ENGLISH LITERATURE" from ordinary to extraordinary with Adobe Creative Suite 4
SHORTCUT TO BRILLIANT GOES THE (SLIGHTLY) LONGER WAY AROUND
A few months prior to the launch of CS4 Adobe asked Owen to take the new campaign developed by Goodby, Silverstein & Partners and translate (adapt?) it for the education market. Often means adding a layer of specific communication to make the campaign work for the market – and adding layers to communication is typically not a great idea. The folks at Goodby worried (rightly so) that their concept might get trashed in the process. It wasn’t an easy task – but we pulled it off to the delight of the people at Adobe and GSP. Thanks to Angie and Keith at Goodby for the faith, and to Ann at Adobe for keeping the project moving in the right direction.
While not shown here, we also created many other launch deliverables with these assets – including banner ads, posters, and pile of other stuff.
Detail of "ENGLISH LITERATURE" and "PHYSICS" extraordinary results
"PHYSICS" from ordinary to extraordinary with Adobe Creative Suite 4
"ART HISTORY" from ordinary to extraordinary with Adobe Creative Suite 4
Detail of "ART HISTORY" and "BIOLOGY" extraordinary results
"BIOLOGY" from ordinary to extraordinary with Adobe Creative Suite 4